UVP - Unique Value Proposition Step-by-Step Workbook
88 Page Step-by-step Workbook
UVP - Unique Value Proposition
This workbook is designed for small business owners, consultants, coaches, NGO's and freelancers that sell products or services directly to consumers.
What is inside:
- Welcome & Overview ...................................................... Page 3
- Step 1: Create a Target Audience Profile ........................ Page 9
- Step 2: Describe Your Business, Product or Service ...... Page 17
- Step 3: Conduct a Competitor Analysis .......................... Page 23
- Step 4: Articulate Your Value ........................................... Page 34
- Step 5: How to Write Your UVP ...................................... Page 40
- Step 6: Communicate Your Message ............................. Page 47
- Step 7: Assess Your UVP’s Effectiveness ...................... Page 54
- Step 8: Schedule UVP Check-Ins .................................. Page 60
- Worksheets: Low Ink Printing Option ............................. Page 70
This Workbook will help you streamline the process of defining your Unique Value Proposition, your UVP. Articulate why customers should buy from you, rather than heading for a low-cost provider.
Defining what makes your business different, of more value, can really help you fine tune your marketing message to ensure that what motivates your customers to sign-up is front and centre in your call to action.
This workbook is a pre-release electronic version of a physical book that will be released in the 2nd half of 2024. As early adopters and market testers, you have bonus content in this Workbook, content that will not be found in later editions. One of the bonus content pieces is that this workbook includes a Low-ink version of the worksheets that you can print out every time you develop a UVP for a new product. You may need to write a new UVP if the market conditions change, if your customer expectations change or if you are releasing a new product or service.
You can use the process outlined in this workbook every time, just print out the worksheets and you will be ready to go! This workbook will become a critical part of your ongoing marketing toolkit.
Small business owners are busy people, using my step-by-step process, you will save time and cover off on all the essential elements when you write your UVP.
As early adopters, I will really value your feedback so email us with any suggestions.
Have fun!